New display network combines search signals, Microsoft’s AI assets and its audience graph, which includes LinkedIn. Toward the beginning of today at the Bing Partner Summit, at Microsoft central station, the organization reported another […]
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Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018 Digital advertising in 2017 saw several major changes that will continue to influence and affect the work […]
The top 10 is dominated by Facebook and Google, though Snapchat ranks for those under 35. The popular narrative around the rise of the mobile web and smartphone apps has been one of increasing […]
Mobile Ad Spend
Mobile Ad Spend to Hit 18BN in 2014 Rising to $42 BN by 2017
– Mobile Ad Market analyst Gartner
Projected to 8.5 billion by 2016
– According to The International Telecommunication Union
That’s the number of Internet users who watch online video each day.And a whole of them are looking to buy a service or product.
Global Ad Spending
Global online ad spending will overtake newspaper expenditures next year (USD $101.5 billion vs. $93.2 billion)