Archive for “November, 2015”

6 Categories of Native Advertising and Its Benefits

Recently, more companies have turned to native advertising to promote their brands as it has proven to be more profitable compared to traditional online advertising so far.

Native ads are types of online advertising that matches the form and function of the platform on which it appears. It can increase brand lift as much as 82% and purchase intent is 53% higher due to the reason that native ads are viewed by people more frequently than traditional ads. Aside from being beneficial to brands, these ads could also fit for publications, thus the native advertising industry is projected to reach $4.6 billion revenue by 2017.

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