Archive for “December, 2015”

Canada’s Ad Market Continues Inexorable Shift to Digital Ads

TV remains a fixture in ad budgets.

In 2015, digital ads made up more than a third of total ad expenditures in Canada, eMarketer estimates, and that percentage will continue to climb in 2016. Digital’s high degree of targeting precision and advanced metrics are attracting a larger share of ad budgets, even as many digital ad formats continue to mature, according to the latest eMarketer report, “Canada Digital Ad Spending Forecast 2016: Mobile, Video and Social Pushing Investment to New Heights.”

Read More

Facebook Starts Testing Live Video Streaming For The Masses

Edging closer to Periscope, social network gives a small number of US iPhone users ability to live stream. Still no access for business Pages.

Facebook is dropping the velvet rope on live video streaming. Today, the social network announcedthat it is giving a select group of US iPhone users the ability to broadcast live from within the Facebook platform.

At launch in August, Facebook’s live streaming feature was available only to celebrities and other public figures with access to Mentions, an iOS app designed to help high-profile people to manage their Facebook presence. In September, Facebook opened Mentions to all verified users, and now it’s starting the process of giving everyone access, beginning with five percent of US iPhone users.

Read More