Archive for “February, 2016”

Report: Facebook Messenger Ads Could Come Within Months

Facebook Messenger Ads could be sent to users that businesses had prior contact with.

According to a report from TechCrunch Wednesday, ads could start showing up in Facebook Messenger within a few months. TechCrunch said it obtained a document that Facebook sent to some advertisers announcing that business will be able to send advertisements to customers via Messenger in the second-quarter of this year.

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Header-Bidding Wrappers: Another Step Toward The End Of The Waterfall

Header bidding has been such a runaway hit for publishers that it’s required the development of a new technology to manage all the partners they want to add.

What seems a small change – the addition of a wrapper that organizes buyers as they enter the ad server – further solidifies header bidding’s place in the publisher toolset and portends future disruptions to how publishers serve ads.

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