Archive for “June, 2016”

Ad Spending on Original Digital Video Programming Increased 114% since 2014, According to IAB Research

Participation in 2015 NewFronts Inspired Marketers & Media Buyers to Spend More On Original Digital Video Than They Planned

NEW YORK, NY (May 2, 2016) — Advertisers and media buyers have made an impressive 114 percent increase in investments in original digital video programming over the past two years, according to the third annual “Digital Content NewFronts: Video Ad Spend Study.” This survey of 360 marketing and media buying professionals was conducted by Advertiser Perceptions and released today by the Interactive Advertising Bureau (IAB).

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