Archive for “October, 2016”

Mobile display ad spend overtakes PC and tablet for first time, IAB says

The amount spent on mobile display ads overtook that of PC and tablet for the first time ever, according to new research by PwC and the Internet Advertising Bureau (IAB).

Mobile display ads raked in £802m of spend, while PC and tablet were behind at £762m, the Digital Adspend report said – signifying rapid growth in time spent on smartphones.

Overall, digital advertising spend increased 16.4% in the first half of this year to £4.78.bn, which the report says is the highest first half growth rate in two years.

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